Christmas is upon us, for the Christmas adverts are out.
Yes, John Lewis has released a new advert (this time featuring an older gentleman on the moon, who receives a telescope so he can see everyone else having a great time without him), which Aldi has very funnily spoofed, Sainbury's has made a lovely one with a cat that destroys the kitchen, and the Cadbury's one is strangely awesome too.
But there's one advert that holds a special place in my mind.
And that's the Coca Cola truck.
Coca Cola happily ignore the rest of the market, who run around recording a bigger and better advert every year. All I can think is that the Christmas advert is the last item on the marketing teams agenda and they never get round to it. The meeting must go something like this...
Meeting Chairperson: Okay, onto Item 8...
Marketing Head: Can we rush this along? I've got a teleconference in ten minutes.
Senior Marketer: Yes, I really need to go and work up some projections for our next campaign.
Meeting Chairperson: Um, okay, well Item 8 is the Christmas advert...
Marketing Head: Is that the time? Look I'm sorry guys, I've got to go. Just run the Christmas truck advert again, it's fine.
[Everyone files out murmuring agreement, leaving the chairperson with their head in their hands]
Whatever the reason, we all know the Coca Cola one, the one where Santa (on the back of a Coca Cola lorry) raises a coke bottle to a small boy - a friend of mine was complaining about seeing it the other day because it wasn't December yet, and I knew immediately which advert he was referring to. Maybe Coca Cola has got it right, reuse (with the odd refresh) the advert year after year and we'll remember it.
Anyone for a Pepsi?