Taking
a web series from idea to launch
The
creative process is an interesting one.
Everyone seems to have their own way to create the things they
create. However, there are some broad
guidelines in creating that help to ensure the thing you are creating will be
the best reflection of your talent as possible.
So, Today I'd like to talk about the process my co-conspirators and I
used to create the newest series on The All For Geek Alliance: The Corellian
Cantina.
Step 1: Begin at the Beginning
The
first thing I do when I start developing an idea is ask 2 questions: “Why am I
doing this?” and “Why does anyone else want to watch it?” This makes it possible for me to refine the
idea into a series of goals, and helps me to gauge how to improve it as the
show continues.
For
the Corellian Cantina, the answer to “Why am I doing this?” was already
answered before I became involved. Elias
and Saturnaut wanted to have a show where they entertain people by playing a
game they love playing: Star Wars The Old Republic. After deciding this, they contacted Blair and
myself so we could have a full party.
This purpose gave us the ability to define the purpose of the show and
lay down some specifics.
1. We are playing a game we love, so one of the most important aspects
of this show will be we all need to be having fun. If this stops for whatever
reason, we need to change what we're doing so it's still fun.
2. We will be streaming it for an audience, and the audience needs to
be enjoying it as well. Streaming it
through Twitch would give us an almost real-time link to our audience, making
it significantly easier to gauge their enjoyment and make corrections as
needed.
The
answer to, “Why does anyone want to watch it” helped us define the format. Why would someone want to watch our stream vs
anyone else on twitch? What makes us
unique, something people can't find somewhere else? After throwing around a few ideas, we
realized there was an aspect of MMO's that we hadn't seen streamed before:
Playing on a Role Playing Server. On
these servers, everyone pretends they are their characters instead of just
playing a game. We realized that if we
role played our characters during the stream, we would have a very unique show
that we hadn't seen before, and it would be a ton of fun.
However, we also are fanboys
and we will probably have fanboys in our audience, so we would want part of the
show where we could geek out about the Star Wars universe. To do that, we decided that the opening of
the show would include latest star wars news and little features we would make
about aspects of the universe we really enjoy.
Now that we had a basic idea of what we wanted to do, we could start
full pre-production.
Step
2: Define and Refine
After
getting your idea to a pitch, it's time to define and refine. Start assigning responsibilities, who does
what. Start figuring out specifics, like
how long, where people will find it, what technology will you use to broadcast
it.
For
the Corellian Cantina, We started setting up meetings and getting down to the
nitty gritty. How long did we want the
show to last? Would we upload previous
episodes somewhere and if so, where? How
long would each segment last, and who would be in charge of each part? After throwing out a bunch of ideas, we refined
everything down to the following format:
1. Each show would start with one of us hosting the show and bringing
up any news that came up that week. The
host would rotate between the four of us and our two guest hosts. This segment
would last about 20-30 minutes
2. After getting through news, if we had some extra time, we would air
a feature one of us prepared about something we like about the Star Wars
Universe, like lightsaber combat forms or what flying the Kessel run in 12
parsecs actually means.
3. Then, we would start the gameplay portion and the host would lead
the story, with the rest of us playing our characters during the stream. This portion would last around an 45 minutes
to an hour. We would create the entire
story ourselves, without relying on the premade story included in the game.
4. In order to keep to time, we would plan before going live what parts
of the area in the game we were going to play, and end the show whenever we get
to the end of that section.
All
of this will help us to have a good first episode, which is generally accepted
as the most important episode you make.
This is what people will base their opinion of the show on. But, there is one more important aspect of
production that most people forget that makes sure episode 1 is as good as it
can be... TEST SHOOTING!
Step
3: Test Shoot, or Go forth and Screw Up
This
is probably the most important part of pre-production, mostly because if you
missed anything in the first two steps, you'll find out right here. This lets you see what, if any, technology
issues you're likely to run up against.
It will get you comfortable doing what you're supposed to be doing, and
the most important part is it gives you a chance to screw up. Failing teaches us so much more than
succeeding, your goal during a test shoot should be to crew up phenomenally
over and over again, so you can learn from each one.
There
are 2 types of test shoots, a Tech run and a dress rehearsal. A tech run is just that. You make sure all the technical aspects are
workings. That's everything from your
streaming or recording programs, the game itself, and making sure all the
people involved understand how to do their part. This is not fun. Ever.
It's a lot of starting and stopping.
It's a lot of doing the same thing over and over again, trying to get it
right. As frustrating as it can be, a
good tech run with a lot of screw ups makes for a very smooth first episode.
For
the Corellian Cantina, our tech run was a lot of failure, over and over
again. The software didn't work. The game had some issues loading. Getting us all to the same planet took some
time. And we had never done something
like this, so we had to figure out how to use the game itself to tell the story
we wanted. It was a bit frustrating, but
it went exactly the way we wanted and we learned a TON!!! after it was done, we scheduled the next
step: The dress rehearsal.
A
dress rehearsal is a final run through to make sure everything fits
together. In general, you want to treat
it as if you're actually streaming/recording.
Those little details that you didn't think about will show up, like when
to take a breath, how hard on your voice that funny accent is going to be when
you use it for over 30 minutes, etc. and everyone will get a feel for how everything
is supposed to work. This is the time to
push through to get to the end, see what doing a full episode feels like.
As of writing this, we haven't
had our final dress rehearsal for the Corellian Cantina. But, that step will finally cement everything
we will need to do the final part of this whole process...
Step
4: The Premiere Episode
Finally,
after weeks, months, or maybe even years of work, it's time to reveal your work
to the world. This will be exciting and
terrifying, exhilarating and draining, all at the same time. Enjoy it, you've worked your ass off! See how your audience reacts to the show, but
don't think the work is over.
Once
you add an audience, everything changes.
Humans tend to do that. Look at
how the audience reacts to you, and how you react to the audience. Whether the audience is live or commenting
after the fact, they will give you valuable feedback. And don't be afraid to change things. Remember your 2 questions, “Why am I doing
this?” and “Why does anyone else want to watch it?” If you find out aspects of the show no longer
fit into your answers to those questions, change them! Let the show continue to grow and evolve just
like the people make it.
I
hope you are all as excited about the Corellian Cantina as we are. We've put a lot of work into it and can't
wait for you all to see it. And I also
hope that, by seeing how I create
something, you can become better at creating whatever it is that you
create. Be sure to check out the
Corellian Cantina when it goes live later this summer on the All For Geek
Alliance twitch channel :
And
feel free to subscribe to the All For Geek Alliance YouTube channel, to catch
all the previous episodes once we go live:
I
can't wait to see you there! And may the
Force be with us all!